Big Lonely Saddlery

Branding/Packaging

About

Big Lonely Saddlery, based in the heart of Utah, is a family-owned business specializing in handcrafted leather goods that embody the rugged spirit of the American West. Founded on the values of authenticity, craftsmanship, and durability, we create products that are built to last a lifetime. From saddles to belts, bags, and custom leather accessories, each piece is meticulously crafted with care and precision, ensuring it can withstand the toughest conditions, whether you’re out on the ranch, on the trail, or embracing the Western lifestyle. Our products are designed for those who value tradition, resilience, and functionality, making them ideal for equestrians, outdoor enthusiasts, and anyone who appreciates timeless quality. At Big Lonely Saddlery, we don’t just create leather goods; we create legacies, offering products that grow more beautiful with age, telling stories of endurance, hard work, and a deep connection to the land. “Products That Withstand” isn’t just our tagline—it’s a promise.

Big Lonely Saddlery speaks to a rugged, values-driven audience—primarily ranchers, equestrians, outdoor workers, and Western lifestyle enthusiasts who appreciate authenticity, durability, and traditional craftsmanship. These individuals, often based in rural or semi-rural areas, span a wide age range (25–65+) and live lives deeply connected to the land, self-reliance, and heritage. They seek gear that works as hard as they do—reliable, well-made, and built to last. Equally, the brand resonates with those who may not work the land but admire the Western ethos and want products that reflect strength, resilience, and timeless American character.

Audience

Branding

Cactus Green

#718255

Meadow Blue

#659693

Rusty Orange

#d1603f

Aged Marron

#561d2a

Dragonfruit Yellow

#faad43