The target audience for Tackle Box includes recreational fishers and dedicated anglers, typically adults aged 25 to 65, who value high-quality fishing gear, expert advice, and a dependable local shop. Families looking for outdoor bonding activities also make up a key part of the audience, seeking a safe, welcoming environment where they can easily find beginner-friendly equipment and enjoy a relaxing experience together. Additionally, tourists and travelers visiting the nearby sea and port are drawn to the shop for its convenient location and quick access to gear, bait, and local fishing insights. Finally, the local fishing community—comprised of long-time residents and regulars—values the family-owned nature of the business, trusting Tackle Box for consistent service, friendly relationships, and its strong presence in the community since 2010.